Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

In the latest episode of Moments with Marketers… in Uber Rides – a new video interview series by Uber Advertising – Spark ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

Orange 142, a division of Direct Digital Holdings and a leader in digital marketing for mid-market brands, today released a guide demystifying foot traffic attribution, a fast-evolving capability that ...

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Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

Warner Bros. Discovery announced a new initiative called “WBD Storyverse” on Wednesday, allowing characters from the company’s biggest franchises to be licensed for ad campaigns. The news broke at WBD ...

Despite a decade of debate, and repeated promises from platforms and partners alike, there’s one persistent question that ...

Falls Church City Public Schools (FCCPS) has been recognized as one of the top school districts in the country for its ...

Answer Engine Optimization (AEO) is rapidly becoming the new frontier of search. As more users rely on AI-generated summaries and zero-click answers provided by platforms like Google, traditional SEO ...

ARN is proud to announce the winners of the Women in ICT Awards (WIICTA) in 2025, honouring female excellence within the ...