The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

Google Ads success hinges on testing, tracking, and refining. Start with these nine steps, but remember: the best campaigns evolve based on data—not guesses. Consider hiring a Google Ads specialist to ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Here’s how to work with partners to grow consumer demand when you aren’t a B2C company. For ingredient technology companies, ...

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...

If you want to scale, marketing is an investment and isn’t optional; the right partner makes every dollar count.

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...

Get a free 30 day trial of HL with this link only! <a href=" In this episode, I break down how you can use my favorite tool ...

A recent study by the Influencer Marketing Factory broke down key tips for growing your LinkedIn presence.

Self-healing networks offer an optimized approach to network management that uses AI and machine learning (ML) to ...

Vitamin B12, magnesium and iron – all available in patch form – are typically too large or water-soluble to cross the skin in meaningful amounts. If nutrients need to be injected or taken in high oral ...