The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

Google Ads success hinges on testing, tracking, and refining. Start with these nine steps, but remember: the best campaigns evolve based on data—not guesses. Consider hiring a Google Ads specialist to ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Here’s how to work with partners to grow consumer demand when you aren’t a B2C company. For ingredient technology companies, ...

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...