ADWEEK's Creative 100 class of celebrities and creators stand out by starting the trends everyone follows-and wielding their ...

According to recent valuations, the Nike brand ... begin with the simplest shapes and the most modest investments. From $35 to billions, the Swoosh has swooped up value like no other design in history ...

Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

LeBron James has been synonymous with Nike for over two decades, but few fans know the untold stories behind his massive ...

Three big names dominate the space: Skechers, New Balance, and Nike ... Which sneaker brand do you swear by? Drop your go-to pair in the comments and let the sneaker showdown begin!

Global sportswear brand Nike is facing renewed backlash following the removal of a controversial billboard in London and past controversies. Seizing the moment, apparel start-up XX-XY Athletics ...

Nike Inc. (NYSE:NKE) continues to prepare for the launch of a new brand in partnership with Kim Kardashian's SKIMS. The athletic apparel giant is reported to be putting together a team of ...

American sports apparel brand Nike shared its apology after ... designed with several insights from the runners. Nike said (via PR Week): "We did not mean any harm and apologize for any we caused.

The company adds, "Durant’s latest signature shoe fuels basketball culture by combining Nike heritage with the brand’s latest innovations, powering Durant’s performance and encapsulating his ...

So, a startup competitor joined in, and taking aim at Nike and other controversies in its past, for marketing purposes. The women's activist wear brand XX ... "We did not mean any harm and ...