Google's CMO Lorraine Twohill argues against the idea of a linear career path, instead encouraging young professionals to ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Abby Miller has led DMNews as the Editor-in-chief since February of 2020. Her editorial team edits, revises, and proofs each ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Respect, transparency and personalization will rule the future of marketing. Brands focusing on zero-party data-driven ...

Google CMO, managing a large team of over 4000 employees, encourages young people to focus on enjoying the process instead of ...

Thinking 'digital marketing' is only about social media platforms like Facebook and LinkedIn would be a mistake. The actual ...