Brands also relied on rigid branding bibles detailing fonts and paper stock ... store assistants post day-in-the-life videos and even Fenty Beauty's IT team appears on TikTok talking makeup.

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Naomi Wang Ju may have already earned the moniker of “China’s Beyonce”, but the breakout pop star actually considers herself more of a “Yangpu Rihanna” (Yangpu being a district in Shanghai) — and RiRi ...

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