This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

By tapping into viewers’ feelings, brands can harness the power of Super Bowl ads on the biggest night of the year.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

As a business owner, market forces shape what’s possible when you set your prices. If you’re a skin care brand that uses licorice root extract in your formu ...

Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money. Janus, Apollo, ...