This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

By tapping into viewers’ feelings, brands can harness the power of Super Bowl ads on the biggest night of the year.

Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money. Janus, Apollo, ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Cybersecurity is big business, and tech companies often sell their products based on fear. These campaigns are often rooted in what I call the technology vs.

A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority of marketers ... Schwabe Group, a health and pharmaceutical company, is an example of how end-to-end integration ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

A new report from Kantar, GenAI for marketing: Fear or FOMO, reveals that the majority ... validating and fine-tuning marketing outputs. For example, Group Bel developed its own internal GenAI ...