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That’s the lesson: direct attention with intention. Don’t pitch the product. Show the life it makes possible. The relieved ...
In a new series, our columnist offers advice on using what you know about teaching to improve your public writing.
The deals themselves appear to be so large — $142 billion in arms to Saudi Arabia and $243 billion to Qatar, with a focus on ...
From M&S to Duolingo: banter between brands on social media gets people buying – but there’s a catch
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...
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