Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric ... examples of companies and influencers using logos ...

PREMIUM RBI must use its forward guidance instrument to make the direction clear Over the last few years, RBI has used moral persuasion and rhetorical appeal to get regulated entities to consider ...

The rhetoric is heavily masculine, including the “More Boots, Less Suits” tagline. The policies in the plan appeal to workers in sectors that are heavily male-dominated. Women are estimated to ...

Therefore, it is suggested that the translator adopts rhetorical appeals of “Identification by sympathy” and “Identification by antithesis” to relate with the rhetorical audience. The rhetorical ...

Therefore, it is suggested that the translator adopts rhetorical appeals of “Identification by sympathy” and “Identification by antithesis” to relate with the rhetorical audience. The rhetorical ...

However, that role is handled by the D.C. Bar's Office of Disciplinary Counsel and a board operated by the D.C. Court of Appeals. Brad Bondi's plan to run comes as the Trump administration seeks ...

A challenge was first mounted against the patent when it was granted in 1995. In 2000, it was victorious, but the US multinational mounted an appeal. On Tuesday this week, that appeal was lost. The ...

Believe it or not, Campbell’s speeches have all the hallmarks of Aristotle’s theory of classical rhetoric ... are elements of pathos (or emotion), logos (data) and kairos (timing), and ...

A local police chief who rejected a resident’s bid for a license to carry firearms, claiming the man was “unsuitable” to obtain an LTC, has won his appeal. The then-Southboro Police Chief ...