As the race to elect the next Secretary-General of the United Nations World Tourism Organization (UNWTO) intensifies, ...

Forget the hype for a minute. In the constantly churning world of online content and big-brand marketing, who’s actually making a difference? Meet Anastasiia Khmelnitskaia. She’s built a community of ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

British racing's largest marketing campaign yet will launch May 20 under the title "The Going Is Good," with Simon ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

Innovative ways to protect your accounts with passkeys and digital identities. Enhance security and streamline access today!

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Drawing on extensive interviews with top political consultants and archival materials spanning decades, the book argues that ...

This month, groups representing farmers, ranchers, and landowners across the Midwest launched a new campaign aimed at ...

Traditional ways of targeting intention have leveraged behavioural targeting, search intent, shopping signals, or ...

Whether it’s transforming regifted sweets into festive heroes or blending influencer memes with product launches, the quick commerce industry ... campaigns that resonate with the country's ...