PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that ...

In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

If you notice any of these red flags when it comes to your company's messaging, you need to explore a new marketing/PR path.

Sherrie Handrinos discusses how to earn media coverage and the key differences between earned PR and paid placement A lot ...

The way law firms find new clients is changing. In the past, many law firms used public relations (PR) companies to get their ...

As for leaders, I believe they should move away from the traditional approach of putting a firewall between PR and marketing and instead encourage collaboration between their PR and marketing ...

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

Both online dating and marketing senior living communities depend on first impressions, building trust and weeding out the ...

Amid the clinking of glasses and the soft hum of business talk, a fascinating conversation emerged — the friction between public relations (PR), communications and marketing departments within ...