How is consumer behavior affected by natural disasters? Created with Sketch. Natural or man-made disasters can trigger panic buying or hoarding behaviors, either before the disaster or after it ...

The film discusses a California test involving five women shoppers who were tasked with selecting common household items ...

ALL BUYING DECISIONS ARE EMOTIONAL. People have both logical and emotional buying motives. Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% ...