Brett Barton, Vice President and Global AI Practice Leader, Unisys, on maximising AI’s benefits.

Not every firm that wants to get into the software space will succeed. Will non-software firms do any better? History tells ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

Martech: Indian and American Chief Marketing Officers or CMOs face similar challenges. These include digital changes and ...

In a world where customer attention is fragmented and advertising ROI is under constant scrutiny, Auchan Romania is setting a ...

JARS Digital, one of Charlotte's Top 20 digital marketing agencies, has launched a powerful new dashboard suite built ...

With third-party cookies fading, webinar ROI now relies on first-party data, CRM integration, and multi-touch attribution.

NEW ORLEANS, LA, UNITED STATES, April 21, 2025 /EINPresswire.com/ -- As businesses allocate larger portions of their budgets ...

BofA analyst maintains Buy rating on Salesforce with target of $350. Agentforce could drive growth by 2027. Current use cases: $0.50-$1/conversation.

Artificial Intelligence is rapidly transforming how businesses use Salesforce—not by replacing the CRM, but by integrating intelligent tools that extend its capabilities. From predictive lead scoring ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

This is the simplest way to measure ROI for automation tools. If a solution saves even a few minutes per day per person, the financial return is undeniable. Let's look at a pretty typical example.