Market. The global Partner Relationship Management (PRM) market is poised for dynamic growth, expanding from USD 45 billion ...

Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.) ...

ServiceNow Inc. today introduced a new customer relationship management platform and two ... a protocol called MCP that allows language models to perform tasks using external tools.

Blending deep CRM expertise with AI innovation, Chitrapradha Ganesan is leading the shift from reactive customer management ...