The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...

A new AI trend has taken over the internet — this time turning everyday people into Barbie dolls using ChatGPT. With ...

On Wednesday, Mattel announced that the Barbie brand will be releasing a “Ken” doll modeled after the Los Angeles Lakers star. It is the first in a line of ”Kenbassadors" dolls. The doll ...

Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy ...