The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

The notoriously protective iPhone maker is opening up its artificial-intelligence models to outside developers.

Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this means for you.

Apple is considering adding AI search engines to Safari, according to testimony from Eddy Cue during Google's antitrust trial.

Apple Inc. is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google.

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, Bloomberg News reported on Wednesday, a move that could chip away at ...

Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.