Frito-Lay is testing the new vision for getting people interested in its signature potato chips amid a crowded field. Dozens of advertisers will use Super Bowl LIX to tout yogurt, soda ...

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

Several food items that might be on the menu for Super Bowl Sunday have been recalled by the U.S. Food and Drug ...

The USDA estimates about 22% of potato crops are used for chips. During the 2023 Super Bowl weekend, 32 million pounds of potato chips were sold, per SNAC International, a snack food-focused ...

Super Bowl spending is predicted to reach nearly ... 34 million pounds valued at $172.2 million, a 31.7% increase Potato chips sold: 28.9 million pounds, valued at $180.6 million, a 12.5% increase ...

Serve it with salty potato chips and cold glass of beer. Chips and salsa are a Super Bowl favorite. But instead of the jarred kind, try making your own! You'll be surprised by just how easy and ...

There’s a reason that onion dip is served at practically every Super Bowl party: it’s hard to beat the punchiness of alliums blitzed with sour cream and spooned over salty potato chips.

A new report found that the cost of a Super Bowl party for 10, including chicken wings, chips and beer, will cost $139, 10 cents more than last year.

If you aim to make a delectable batch of homemade potato chips, then you need to remember this one rule while they're still hot.

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika Waititi. Called "The Little Farmer," the spot for Lay's potato chips is ...