A/B testing is nothing new. It has been a staple of direct marketing campaigns for decades: Before the web, it was catalog mailers and infomercials; since coming online, it’s been used for improving ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Marketing analytics startup Bizible just announced a new feature allowing users to integrate Optimizely with Salesforce.com. Bizible CEO Aaron Bird said this integration is the first of its kind for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...

At its Build developer conference, Microsoft announced it is adding four new services to the 25 already available for Cognitive Services, its platform for making various kinds of machine learning ...

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B ...