The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, ...

The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, Amazon and others is illegal in the EU, the Belgian Court of Appeal has ruled.

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Spending cuts by a large client contributed to the decline while technology clients generally are prioritizing investments in areas like AI instead of marketing.

Prime Video's ad option, which started up over a year ago, has been a "game changer" with a strong viewer-to-consumer connection to Amazon's e-commerce business, ...

Amid news of sharply rising advertising revenues for Fox Corp. in the first quarter this year -- helped by the Super Bowl -- President of Ad Sales, Marketing and Brand Partnerships for Fox Jeff ...

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Google has reached a "settlement in principle" that would resolve class-action claims that it violated children's privacy by tracking their YouTube activity in order to serve targeted ads.