The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.

“We want to lead the advertising industry in connecting advertising to real business results,” said Rosie O’Meara, CEO of ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

Wonder, a new kind of food hall that is revolutionizing the food industry by creating the super app for mealtime, announced ...

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.

The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.

Blings is a game-changing platform that revolutionizes hows businesses communicate with their audiences. In an exclusive ...

Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone. The brand had professional Santas taste test oatmilk ...