We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and ...

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024. In the fast-paced ...