Apple is “actively looking at” bringing AI search options to Safari. Eddy Cue, Apple’s senior vice president of services, made the statement during Google’s antitrust trial on Wednesday, saying the company will likely add AI search features to Safari in the coming year as they continue to improve.

Meanwhile, Google is also pushing its own AI tools. CEO Sundar Pichai recently said Google is close to a deal that would bring its Gemini AI to the iPhone.

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.