Commentary: I'm not big on AI, but if it can save me from endlessly scrolling through Netflix and Hulu, I'm all ears.

The feature leverages OpenAI’s ChatGPT to offer a conversational discovery experience, allowing users to search using natural ...

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of ...

Netflix has unveiled a major revamp of its TV and mobile interface, with updates designed to make content discovery faster, ...

Netflix is embracing AI to improve the streaming experience for the average viewer. Thankfully, the approach is steeped in practicality, and not AI gimmicks.

Netflix is rolling out a significant redesign of its user interface, featuring a new generative AI-powered search tool and a TikTok-style vertical video feed for mobile devices. Announced during an ...

Netflix plans to roll out a new generative AI-powered search tool for iOS users as part of an opt-in beta test.

Two Netflix chiefs break down the streaming giant's new homepage and the OpenAI-powered features subscribers can now use.

Netflix is using OpenAI to better recommend selections for users while a new TikTok-style video feed will play clips of hit ...

As Netflix rolls out generative AI, the streaming giant is unironically retiring a Black Mirror interactive title.

The company is also overhauling its recommendation engine to be "more responsive to your moods and interests in the moment." ...

The streamer is stepping into a new era of discovery, vertical scrolling, and chatbot-assisted watching. Netflix is in the ...