Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

As Netflix rolls out generative AI, the streaming giant is unironically retiring a Black Mirror interactive title.

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...

Currently it’s been relatively easy to ignore or move on from ads on Netflix. This update sounds like it will be a lot more invasive and far more difficult to ignore. It may even be more difficult to ...