Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon ...

The streaming company launched its ad subscription service in November 2022, having ended last year with 301 million ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

According to Netflix, this move promises more contextually relevant and interactive ad experiences. It offers advertisers ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Netflix's AI ad strategy aims to blend brands into the binge-watching experience. This followed YouTube's plan to use AI for ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...