We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR ...

Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production ...

The ROX concept, or Recreation Open eXperience, returns to the Land Cruiser’s early days with an open-air design. Born in Ann Arbor, Michigan, the ROX Concept is the result of Toyota’s North ...

Apparently, over 50 per cent of the donor Land Cruiser 250 had to be refabricated to allow for the new open-topped design, with new body panels, custom skeleton doors, high-clearance rocker panels and ...

The team started with the all-new 2024 Land Cruiser and then reinvented and fabricated more than half of it to get the new ...

Toyota unveiled the Land Cruiser ROX and 4Runner TRD Surf concepts at SEMA 2024, showcasing impressive off-road innovations.

Aside from the GR86 Rally Heritage, RAV-X and Ultimate Tailgate Tundra concepts, Toyota Motor North America has also built the intriguing Land Cruiser Rox for the ongoing 2024 SEMA Show in Las Vegas.

The automaker recently unveiled an open air concept it calls the Land Cruiser "ROX", which stands for "Recreation Open eXperience". It's basically a Land Cruiser with a convertible top.