In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

On his Thursday, May 8, 2025 first quarter-earnings conference call, Perrette said his and David Zaslav ’s “password-sharing ...

Warner Bros. Discovery CEO and president of global streaming and games, JB Perrette, stated Max's password sharing crackdown begins "later" in 2025. Perrette states Max's messages will begin ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery announced during its upfront presentation in New York on May 14 that its streaming service is getting another name change JB Perrette, President and CEO of Streaming, noted that ...