Apple Original Films collaborated with other teams across Apple and began work on the haptic trailer sometime last year.

So we were doing lots of business with Hollywood well before we were in the TV business.” Services head Eddy Cue echoes these comments and adds a little more flavor.

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Based on early box office results and positive reviews, it looks like F1: The Movie has the potential to be a summer ...

While “F1” was a victory lap for Apple, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some ...

Apple is considering acquiring Perplexity AI, an AI-powered search engine that would some fill some gaps in the company's AI ...

Apple executives have held internal discussions about potentially acquiring Perplexity AI. Adrian Perica, Apple's head of M&A ...

The tech company spent nearly a quarter-billion dollars on the Brad Pitt star vehicle. Making a theatrical profit, insiders ...

Apple is reportedly exploring a deal to buy Perplexity AI, potentially shaking up the mobile AI landscape. The move could ...

The tech company’s theatrical programming business is in need of a win. Early reviews suggest its new Brad Pitt racing film ...

Can I have a show of hands of those who plan this weekend to see the new Apple-made Brad Pitt movie, “F1,” which opened today ...