Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers—its cafes. Photo: Alexandra Larkin Roughly five months into his tenure running ...

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant had bet too hard on mobile and drive-thru orders ...