However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

W hen it comes to upcoming book adaptations, one of the highly-anticipated classics set to get a movie is quickly becoming ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Emma Mackey, who played one of the many varied versions of the titular hero of "Barbie", is jumping into the role of the bad ...

Greta Gerwig's upcoming Narnia movie, which will be based on The Magician's Nephew and starts shooting this summer, has ...

Her documentaries, one of which received an Oscar nomination, explored subjects like punk-rock dads and Barbie dolls.

But I also didn't know what to expect at all in this theater because, unlike with Barbie, the marketing leading up to this movie was conspicuously absent, at least in my world. I hadn't been ...

From disco diva to pink power boss; channel Barbie’s most iconic outfits with fun, feminine fashion inspo to make every day feel like a runway. Loading Suggestions... Loading Suggestions ...

Blue Ivy’s first birthday was all glitz and glam—with a diamond-studded Barbie to match. Read on to learn more!