Navy Federal Credit Union is among the financial institutions that see an opportunity to serve the 20% of Americans born ...

How else will you know the needs and wants of your customers? The success of any business depends on how they deliver products and services that can solve their clients’ problems. Plus, it’s easier to ...

Generative AI’s use for knowledge management is growing in customer experience programmes, suggesting a new vocation for KM.

Sam’s Club is going register-free and introducing an all-digital, AI-powered shopping experience for its customers, a move ...

Data privacy advocates say retail companies who use AI-powered tools to collect your personal information could use that data ...

As a local media report reads, AT&T customers in Ashfield, Massachusetts, may have noticed more reliable service and fewer dropped calls recently. This improvement is due to the activation of a new ...

In the old days marketing gurus used to say that the customer is king. Those days are over. The customer is now god. With online platforms making it easier and easier for consumers to communicate ...

Nevertheless, enrolling shoppers who are spending more is a great way for retailers to mine the data collected from loyalty programs, in order to identify and create a dialogue with profitable ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase ...

You need to use actual customer journey and sales data to accurately pinpoint: Your buyer demographic – who are they, and what do they have in common with each other? How your buyers research brands, ...

For the first time in 16 years, Washington state’s overall gray wolf population decreased from the year before, based on information gathered by the state’s Department of Fish and Wildlife and ...