Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

A trio of agencies stood out from the pack for their ability to produce award-winning work that taps into the culture, moves the needle for clients and impacts the bottom line.

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York ... words “Coca-Cola” brought to life in a contrasting, colourful red logo. Islam EIDessouky, ...

The campaign turned Coca Cola bottles and cans into personalised keepsakes by swapping out the logo with popular first names written ... The campaign was developed by WPP Open X, led by VML, supported ...

British ad group WPP said on Friday tariffs had not had a major impact on spending by its clients at this point, and as such ...