Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

Video marketing has emerged as a game-changer, offering immersive experiences that transport potential guests straight into a hotel ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

Hence, brands are turning to Guster, MXPX, and other bands Millennials grew up listening to for their latest video ad ...

In today’s digital-first landscape, content is everywhere, but attention is limited. Brands that want to rise above the noise must use every tool at their disposal to captivate audiences and drive ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

A team of the San Francisco Giants, scrapped plans to use Gold Diggers as an alternative name because it's offensive toward ...

Let's review the five key questions to ask yourself before starting a video marketing campaign. 1. What is the purpose of the campaign? It sounds obvious, but you would be surprised how often someone ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...