Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

Video marketing has emerged as a game-changer, offering immersive experiences that transport potential guests straight into a hotel ...

In today’s digital-first landscape, content is everywhere, but attention is limited. Brands that want to rise above the noise must use every tool at their disposal to captivate audiences and drive ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Namita Thapar, Executive Director of Emcure Pharmaceuticals, has criticized Baba Ramdev for his controversial "sharbat jihad" ...

Guardians lead concept artist Darren Bacon explains that the game's marketing was completely seperate to the game's ...

“The legal team would use the example of the brand Bandaid and how that is actually a brand name but now the name has been ...

A Newcastle-based marketing agency has started its 20th year with a number of new client wins, including AI-powered video editing technology Choppity, which recently featured on Dragons' Den.