Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

RMNs allows grocers to stage targeted and personalized consumer campaigns, possibly alleviating the need to invest heavily in ...

The wait is over — the official finalists for MARKETING-INTERACTIVE’s Hashtag Asia Awards 2025 have been unveiled.

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven ...

Some like Scarlett Johansson refuse to use social media to promote films, but studios are leaning harder on leveraging ...

Discover the best AI background generators of 2025 for stunning visuals, seamless design integration, and creative content.