Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

23% are using social media analytic tools. 7% say they integrate social media into their marketing activities. Companies also struggle to gauge the effectiveness of social media. Asked to identify the ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While ...

Music publishing companies are increasingly sending demand letters seeking payment for unauthorized uses of music that appear on social ...