Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

Consumer-brands company Unilever ULVR-0.77%decrease; red down pointing triangle said it is on track to meet its goals for the year after first-quarter sales were boosted by its heavyweights ...

Consumer-brands giant Unilever ULVR-1.33%decrease; red down pointing triangle said it is on track to meet its goals for the year after first-quarter sales were boosted by its key brands ...

When Unilever bought the company in 2000, an agreement established an independent board at Ben & Jerry’s to protect its social values. However, the two have increasingly clashed over how Ben ...