Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Despite a recent setback, Lego designer and former Milwaukeean Todd Elliott plans to continue working to make his art museum ...

The best toy deals in the Amazon Spring Sale from Barbie and LEGO to Hot Wheels - Toying with the idea of a spring shopping ...

LEGO collaborated with Bluey to create five new sets for preschoolers and up. They'll be released on June 1, and you can ...

BrickLink is a Lego Group-owned online community, marketplace and design software popular with adult fans of the toy brand. In January, Elliott's museum design was accepted to BrickLink's ...

In the world of toys – action figures, robots, building kits, cars, and countless others included – there is no other show bigger than New York Toy Fair. We're in the midst of the show right now, and ...

The LEGO Group and The Pokemon Company have announced their collaboration to bring brick mons out in 2026, probably full of ...

Amazon’s week of Spring sales has begun - here are 7 of my favourite Lego Star Wars sets you can get for less right now ...

Bring Bluey’s iconic home to life with this interactive set that comes with four popular characters — Bluey, Bingo, Chili and ...

You can even get an 'arena' with four markers, three spinners, and two ramps to help level up the design ... The Lego Ideas River Steamboat premiered at the New York Toy Fair and instantly caught ...