The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Seemingly an intense, saturated teal, the brand new color has been dubbed ‘olo’ by scientists. Only five people (four male ...

He described the color as a beautiful, ultra-intense teal. “As a scientist ... they rated its intensity and performed image-matching exercises, comparing olo with its nearest natural cousins.

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Then, while the participants were experiencing that color, they rated its intensity and performed image-matching exercises ... the color as being a sort of teal or a mix of blue and green.