LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

Mattel, the parent company of Barbie, will also donate a copy of James’ children’s book “I Am More Than” for every doll sold at Target between April 14-19, up to 5,000. James will be ...

The Barbie Signature LeBron James Kenbassadors doll -- the first Ken doll of a professional athlete -- will be available for $75 starting after midnight EDT Monday at select Target stores and ...

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how to get one.

The Barbie Instagram account also noted that the doll would be available for purchase in select Target stores and online with other retailers and at Mattel Creations. In a comment on James ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

The back of LeBron James's Barbie doll can be seen. / Mattel For the first 5,000 dolls sold at Target in-person or online from April 14 to 19, Mattel will donate a copy of James's I Am More Than ...

The Barbie Signature LeBron James Kenbassadors Doll carries a $75 price tag and will be available starting Monday at select Target stores as well as online through Target.com, Amazon, Walmart and ...