Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Audible is leaning into social media and communities like #BookTok to get people to read and connect with fans. Rosina ...

In a rare roundtable interview, six senior leaders from CAA gathered earlier this month to discuss the evolution of the ...

He started his career at Navbharat Times and later worked at The Quint and Times Internet, where he built a strong reputation ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Humor can be the way to stand out from the competition and get consumers to stop their scroll … only if they can relate.

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

As part of its strategy to strengthen social media content, India TV has appointed Navneet Gautam as Chief Manager. With over ...

The children’s charity has published new research on what it says are the dangers women and girls face online.

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...