The Bank of the Philippine Islands (BPI) has once again reinforced its standing as a communications leader in the region, earning honors at the prestigious PR Awards 2025. These recognitions reflect ...

The spread of misinformation goes beyond public relations and poses a real risk to business operations. Whether it's inaccurate information shared ...

Left unchecked, tensions can evolve into a blame game where stakeholders point to external forces or other parties for ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be ...

Sports marketing has always relied on the power of great visuals. A perfectly timed photo of a game-winning goal or the raw ...

Long before the Michelin Guide’s “famously anonymous” inspectors sneaked into Orlando to gauge its gastronomical genius, TastyChomps food blogger Ricky Ly believed the city’s chefs had the chops to ...

When Meghan Parrish was fired from her first college internship at a local advertising agency, she was devastated. It made her wonder if she had chosen the right career path and whether she could be ...

SCN Coalition wins big at National Agri-Marketing Association contest with a tool that was decades in the making.

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Marketers can stay connected to their customers, global teams, partners, and the larger ecosystem through creative event ...