Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

"what tools are becoming more important in the marketing mix." For example, I feel that advertising is overdone and public relations is underdone. This is seconded in Al Ries's book, The Fall of ...

Marketing agencies use this kind of targeting to identify customers likely to buy a product or service. However, apart from its use in paid ads, it is also a handy public relations tool ...

It's important to recognise the breadth of services involved in effective public relations and digital marketing for SMEs.

"With the onset of social infrastructure such as Facebook, LinkedIn, Twitter and Pinterest, combined with the versatility of web tools, the jobs of public relations specialists are growing at a ...

This class focuses on public relations, marketing, and advertising for public service communication ... Students in this course explore the uses of traditional and nontraditional public relations ...