One part of your communications organization will be your public relations structure. This is the effort to get media coverage for your business and its products or services, usually free of ...

The organization structure of your sales and marketing teams however, ... Marketing departments typically support your brand through public relations and identity campaigns.

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.