In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

Marketers face a dilemma in balancing segmentation and personalisation ... income, location), psychographics (lifestyle, values, aesthetics) and behaviours. Advt Over the past 15 years, data ...

As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data. “As viewers engage with content, ZenVision's understanding of a ...

As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data. “As viewers engage with content, ZenVision's understanding of a ...

Compassion mutates, turning into something he calls “untethered empathy.” Christians must “distinguish good from bad, healthy from toxic, the virtue of compassion from the sin of empathy ...

Murrells Inlet, South Carolina--(Newsfile Corp. - May 7, 2025) - The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

However, people born into Islam or Hinduism rarely change religions or stop believing, finds a survey of 36 countries by Pew Research Centre More Abandon Faith Than Switch Religions Half of South ...