These are demographic and psychographic segmentation. In this type of categorisation ... technology can track what's being watched and optimise the living room experience by switching channels, ...

Have you noticed how specific ads can be? Those who seem to know what you want before you do? That’s called precise demographic targeting. Have you ever noticed how specific ads can be? You know, ...

why not look into a TV that can camouflage itself as a work of art so as not to disrupt the vibes of your living room? Samsung’s The Frame TV — with its fancy-looking bezels and matte screen ...

I love its matte texture. Starting with a base of a neutral palette is essential to making a living room more relaxing, and as such, even if you are planning on incorporating statement pieces ...

Wellness starts at home, and with HomeKit your living room can do more to help you feel your best. Here's what you need to truly make the most of Apple's smart home technology. With Apple HomeKit ...

Today, AD100 interior designer Brigette Romanek joins Architectural Digest to answer your top living room design questions. What’s the best couch for kids and pets? How do you create a living ...

Grey is one of the key colors celebrated by Jessica Alba in her family home – and this carefully curated neutral living room is proof of the versatility of this incredible 'quiet luxury' color. 'I ...

Conservatives skewered an online photo of liberal megadonor Alex Soros and former Hillary Clinton aide Huma Abedin. An article from The New Yorker went viral on Monday for showcasing notable New ...

ft. its efficiency in living rooms depends on factors like room size, insulation, and heat load. Find out if a 1.5 ton AC is enough for your living room. Concerns about longer cooling time and ...

Marketers face a dilemma in balancing segmentation and personalisation ... income, location), psychographics (lifestyle, values, aesthetics) and behaviours. Advt Over the past 15 years, data ...

Whether it’s Dolby’s immersive soundscapes or Director’s Cut’s concierge service, the message is clear: in the age of OTT, the only way to win back the audience is to outdo the living room.

As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data. “As viewers engage with content, ZenVision's understanding of a ...