Segmentation has long been the cornerstone ... a premium lifestyle rather than age or gender.’ When segmenting based on psychographics, beauty brands often look at sustainability and ingredient ...

The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies to identify key audience groups, tailor messaging based on ...

AI-Powered Segmentation for Smarter Strategy As part of its comprehensive brand audit process, The Brand Auditors applies AI models to help businesses identify customer segments based on ...

In Africa, digital transformation is often misunderstood as adopting new tools or platforms. But Yaw Dwomoh, CEO of AdHive, ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation ... uses AI models to segment ...

Big data allows healthcare organisations to scale personalisation efforts by segmenting patients based on lifestyle, health behaviours, and engagement patterns. This segmentation ensures that ...