Segmentation has long been the ... If not, the effectiveness of your marketing diminishes,’ Agrawal noted. ‘While psychographic information is available at the platform level, the challenge ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

Pro AV Today's Ben Thomas and hospitality leader Radley Medina explore how psychographic segmentation and frictionless ...

Zenapse's website for ZenVision points to other potential market segments ... As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic ...

The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies ...

The Japan Facial Injectables Market is expected to expand exponentially from USD 610.2 million in 2023 to USD 1,723.6 million by 2032. This impressive growth trajectory, symbolized by a compound ...

In Africa, digital transformation is often misunderstood as adopting new tools or platforms. But Yaw Dwomoh, CEO of AdHive, ...