News

The Japan Facial Injectables Market is expected to expand exponentially from USD 610.2 million in 2023 to USD 1,723.6 million by 2032. This impressive growth trajectory, symbolized by a compound ...
In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.
If there are too few, marketing becomes generic and undifferentiated. However, hundreds of hyper-niche segments need to be more scalable and efficient. The most helpful segmentation models blend ...
Market segmentation practices help businesses separate their ... include demographics including age along with gender and income-level adjustments and psychographic data such as lifestyle perspectives ...
With AI at the gates, 2025 is already shaping up to be the Year of Data; it’s all about getting your data rivers flowing into a lake, cleaned up and curated for machine learning (ML) [...] ...
Retailers like Amazon, Walmart, and Home Depot are winning with sponsored product ads. Even when ads are shown in every ...
Market analysis and segmentation profiles assist in identifying the universe of prospects, providing the insight necessary to reach them efficiently. Marketing resources can be effectively deployed by ...
We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...
The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...
Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...